Build rapport through hemispheric resonance by starting with coachee’s preference but then invite them onto the path of change by drawing on the other hemisphere to bring in elements that were not part of the original story (Siegel, 2007). Draw on the factual, sequential, and verbal parts of the story, largely a product of the left hemisphere and the more personal, contextual, nonverbal parts of the story, largely a product of the right hemisphere, as needed to elicit the whole story.
Help coachees identify narrative data from their lives that support an alternate view of who they are and how they want to be in the world—what White and Epston (1990) called “unique outcomes,” Hewson (1991) called “exceptions” and the Heaths (Heath & Heath, 2010) called “bright spots.” At the same time, realize that in order for new stories or new relations between stories to take hold in coachees’ lives, they must build on elements of familiar stories in order to ‘scaffold’ their ascendance.