DaimlerChrysler AGs MercedesBenz luxury division is commencing a brand new integrated marketing campaign for the companys allnew MercedesBenz CClass entrylevel luxury sedan The new MercedesBenz CClass will roll out in market using the Cfor Yourself slogan Moreover Mercedes will also conduct other marketing campaigns to promote and support the sales of the CClass including digital media TV spots print ads and other communication activities Mercedes will also expand the promotion of the CClass by including a Virtual MercedesBenz CClass model in the Second Life online virtual world Our objective for this campaign is to motivate customers to experience for themselves the superior driving culture offered by the new MercedesBenz CClass explains Dr Olaf Gttgens Vice President of Brand Communications for MercedesBenz Passenger CarsAll communication measures for the CClass are therefore geared toward direct contact with our customers and potential buyers Along with our t